Peek Inside Customer’s Mind

In the Cars 3 movie, Lightning McQueen peeks inside Cruz’s mind and understood her true caliber and made her realize she is a true racer and not just a trainer; as a Product Manager; your job is to peek inside customer’s mind to make them realize their real challenges. To build products that people love, you need to know your customer better than you know yourself and you need to understand their habits, routine, and their end goal.

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Product Managers – Don’t focus on product DELIVERY but focus on product DISCOVERY…

It’s always THE question for PMs, what to build so that they can move the needle? This question keeps me awake at night, and makes me think, “am I building THE right thing or not? How can I deliver the value?” Discovery is the key to the success of the PM role. As Albert Einstine said, “If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.” As a PM I would like to spend 60% of my time discovering what to build and 20% helping the engineering and 20% enabling sales and marketing to sale it.

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