Peek Inside Customer’s Mind

In the Cars 3 movie, Lightning McQueen peeks inside Cruz’s mind and understood her true caliber and made her realize she is a true racer and not just a trainer; as a Product Manager; your job is to peek inside customer’s mind to make them realize their real challenges. To build products that people love, you need to know your customer better than you know yourself and you need to understand their habits, routine, and their end goal.

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Connect before you build and Connect before you lead

Every individual in an organization has a different motivating factor. As a product manager, we deal with engineering, professional services, support, training, documentation, and QA. Thus it is crucial to comprehend common ground to understand motivating factor among people with different attitude, behavior, values, and culture. Product manager’s job is high touchpoint job, and it touches every department in the organization. Thus, I firmly believe key to the success of this role is to connect before you build and to connect before you lead.

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As a PM – Do You Care about Organizational Behavior?

I was fascinated by coordinated and structured efforts from ants when I was 6. On the other hand, I was baffled to see group conflict and unstructured behavior in the organization at 22 during my first corporate job. As a Product Manager, dealing with people is an inevitable part of the job. One of the biggest challenges for PMs is to influence engineers and negotiate with the business team. If that is the case, how PMs miss organizational pattern to understand engineers and business team behavior?

An organization is the group of people working towards the same purpose. However, we always see a conflict of interest between the engineering team and business team, and as a PM, your role is to connect both sides of an organizational spectrum. Today in any organization; as a PM, you work with engineering, support, marketing, sales, professional services, and finance department. It means PMs get an opportunity to work with people from diverse background, culture, and experience. As product managers spend more time with various teams, they need to understand personal behaviors, a key motivation of each team/individual and company objectives.

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