Peek Inside Customer’s Mind

In the Cars 3 movie, Lightning McQueen peeks inside Cruz’s mind and understood her true caliber and made her realize she is a true racer and not just a trainer; as a Product Manager; your job is to peek inside customer’s mind to make them realize their real challenges. To build products that people love, you need to know your customer better than you know yourself and you need to understand their habits, routine, and their end goal.

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Do you know your clients?

Have you ever asked – Do you know your client’s needs and understand how you can deliver that suits their requirements?

While I was growing up in Mumbai, my mom used to travel by local train to work and bring groceries while coming back home from street side vendors. Often I accompanied her to the marketplace.They know what time she comes from work and what’s her buying habits. They ask her about family, work and give her fresh vegetables & fruits without her explaining what she needs.

Isn’t this a counterintuitive approach? The result is repeated business one after another.

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