Do you know your clients?

Have you ever asked – Do you know your client’s needs and understand how you can deliver that suits their requirements?

While I was growing up in Mumbai, my mom used to travel by local train to work and bring groceries while coming back home from street side vendors. Often I accompanied her to the marketplace.They know what time she comes from work and what’s her buying habits. They ask her about family, work and give her fresh vegetables & fruits without her explaining what she needs.

Isn’t this a counterintuitive approach? The result is repeated business one after another.

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